Duck Dynasty – Where Are They Now?

A Case Study in Modern Influencer Marketing

A decade ago, reality TV was in its heyday, and shows like Jersey Shore, Dance Moms, The Voice, Real Housewives, Deadliest Catch, and Keeping Up with the Kardashians were dominating the ratings and the cultural conversation. But there was one beloved show that stuck out like a camo-painted thumb, in stark contrast to the shows glamorizing the glitzy lives of the rich, famous, and upper-class:

Duck Dynasty – A quirky show that followed the family behind best-selling duck hunting products, and their antics down in swampland, Louisiana.

Granted, they were rich, and after the show, they were famous too. But upper class?

Let’s just say there’s an episode where they make sausage out of swamp rats.

Viewers loved the authenticity, the silliness, the conservative values, and the down-to-earth quality of this family, the Robertsons. At its zenith, Duck Dynasty pulled in nearly 12 million viewers to break the record for the most-watched non-fiction series telecast on cable ever.

One outlet said that the show had “waddled into history.”

The Robertsons started showing up everywhere – in the political realm, in movies making cameo appearances, such as God’s Not Dead, and on the cover of numerous books at your local bookstore. The Robertsons, having already made their money in business, had suddenly made their reputation in culture.

But now, seven years after the show aired its last finale, many former fans of the show may be wondering, “Where are they now?”…

Fun Fact
(In Partnership with Fidelitas)

Did you know the brains behind Sent To Win run a full-service marketing and PR agency? If you need help scaling your business profitably, you need to connect with Fidelitas.

Fidelitas has been helping small businesses, churches, non-profits, publicly traded companies, and even professional sports teams win for over 16 years. Fidelitas leads by serving as a Strategic Partner and prides itself on producing measurable results for its clients.

Check them out here or email [email protected] to connect directly with the CEO.

INDUSTRY INSIGHTS

At the Movies, Market Watch, and Red vs. Blue

At the Movies

At the Movies

The Daily Wire recently had its first-ever theatrical release, with Matt Walsh’s mockumentary “Am I a Racist?” The film, which opened to 1,500 theaters nationwide, cracked the top 5 in its opening weekend and hauled in $4.5M at its opening - one of the best documentary performances in a decade. A company called Fathom Events made this release possible, an organization that has allowed many faith-based and conservative films to come to the big screen via its creative distribution strategy that typically relies on…

Market Watch

Market Watch

The big news of last week is that the Fed has finally cut interest rates, with a bold drop of 50 basis points. The market jumped in response, closing on record highs last week, and as of Monday, it has remained strong. For many, the cuts are a sign that we can finally…

Red vs. Blue

Red vs. Blue

Donald Trump has announced more tax cut promises, as he continues his low-intervention economic pitch to voters. He has stated that his administration will not tax tips, will not tax overtime, will renew the Trump tax cuts from his previous administration, end taxes on social security benefits, and more. While some argue…

Sunday School

Sunday School

Your weekly chance to test your Bible knowledge! The answer to today’s question may surprise you:

Q: How many books are in the New Testament, and how many authors wrote them?

Answer at the bottom

“And when I wave my maaaagic wand, these profits instantly become non-profits!”

TIPS & TRICKS

Considerations When Setting Up a Non-Profit

There are lots of helpful guides out there listing the steps you need to take to start a non-profit. Even so, there are a few big questions, a few things to keep in mind, that these types of guides sometimes leave out. Today, we’d like to talk about a few things you’ll want to consider before starting a non-profit organization.

#1 – Is This a Problem that Can Be Solved or Funded Via Traditional Business?

“Consider the alternatives” is a tried and true bit of advice in nearly every arena, and it’s especially important here. Let’s say you would like to…

Quick Hits ⏱️

Quick Hits ⏱️

Sunday School Answer:

A: 27 books, traditionally understood to be written by 8 different authors (Matthew, Mark, Luke, John, Paul, James, Peter, Jude). Modern scholars almost universally no longer believe Paul to be the author of the anonymous book Hebrews however, with ancient figures such as Apollos, Barnabas, Priscilla, or a few others being possible authors of Hebrews, which brings the conservative figure to 9 human authors for the New Testament. More liberal scholars argue for 15 or 16 total authors.